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#1 Habit To Help Raise Capital
Hey all, welcome back to Persuade and Raise! Today I'm going to share with you the #1 habit to help you raise capital.
This shift to BeeHiiv should be complete by Sunday! I truly appreciate all of you for helping me out with this change.
Here is my #1 habit to raise venture capital
When I was a founder, each time I would get an introduction to a VC, I would put their name and email into a Google Sheets after an initial email, zoom or in-person conversation.
I would then use Yet Another Mail Merge (A free Google Sheets Add-On) to automatically send them all an update on my company at the end of each month.
Why does this work?
Because you get investors invested emotionally in your story. They get to see your growth, dedication and performance. Even if you don’t plan to raise for 6-18 months, when you do go to raise, they will have months (maybe over a year) of data to show the type of person you are and the path your business has taken.
Another Bonus: It gets you used to doing updates which helps when you raise (as investors will ask for this), and it gives you and your team a chance, once a month, to get out of the day-to-day and look at the month-to-month and year-to-year. Taking half a day to write those reports with my management team was always something I looked forward to and was always a rewarding experience.
If you guys want more, I’m happy to deliver it.
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