3 People to Share your Pitch Deck With

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3 People to Share Your Pitch Deck With
Read time 1.4 minutes.

Before you send your pitch deck to any investor, you should share it with three people to get unbiased feedback.

Most founders live in a bubble. Your world is so consumed by what you are building that you make faulty assumptions about the baseline knowledge of those around you. To make this worse, your co-founder and employees are normally also in this bubble, and for many founders, they are the only people who see your deck before it goes out to an investor.

So, who should you be sharing your deck with?

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  1. Your Mom/Dad/Partner/Brother/Sister - Share it with a loved one who has zero knowledge of the industry you work in. You should be able to pitch the idea to them and have them pitch it back to you. If the deck isn’t clear enough, you’ll instantly see it when they are unable to explain the idea back to you. It’s an unbiased way of testing if you are making assumptions in the deck. It also comes with the added benefit of telling you which assumptions you’ve made, as you’ll have to explain them to your loved one before they understand the idea. (Don’t ever assume a VC will know more than your loved one; many VCs come from different backgrounds and will have no knowledge of your industry).

  2. Industry Outsider - Share it with someone who is in your industry and knows it well but is an outsider to your company. You want to test that you can answer questions from someone who knows your industry AND have the assumptions your team might be making challenged by an expert. Doing this with an outsider and not an advisor/co-founder is important because you NEED a fresh perspective.

  3. A Pitching Expert - Whether it’s a mentor, friendly VC, Accelerator, me or anyone else who hears thousands of pitches a year, we have a unique perspective on what does/doesn’t click. A startup pitch will be interesting for 99% of the world because they have never been pitched a potential $1B+ idea. When you are pitched these 10 times a day (like a VC), the way you react to and judge these pitches changes drastically.

Do you share your deck with these 3 people before sending it to VCs?

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Are you looking to grow your business? Here is how I can help:

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Your continued support means a tremendous amount to me. Each person subscribed to this newsletter is trying to improve themselves and their business every day. Always remember that the best goal in life is to make sure every day is better than the last. Keep putting in the work, find the right mentors/advisors, and you will see the results!

Onwards and Upwards,

P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!

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