A-Champs Deck Breakdown

Before we start our analysis, I want to point out that this deck ISN’T great. Despite this, it does leverage loads of psychological tricks, which I’m certain helped them raise their funds despite having a product that doesn’t seem to be worthy of the investment they received.

Slide 1: Problem

They skipped an introduction slide and went straight into the problem. That isn’t advisable. That being said, they picked an emotional problem.

It’s basic psychology we are more concerned about the health of our loved ones than our own. Pitching the problem as helping improve the health of your parents, partner, children, and yourself instead of just generally improving health is far more powerful and resonates with investors.

Slide 2: Solution

They are using the rule of threes here as another small psychological benefit. Aside from this, the answers are simultaneously too broad and too specific. They are buzzwords that don’t actually explain the solution.

Slide 3: Product

Slide 4: Demo

There's another psychological trick here. Having a demo can help keep investors interested and attentive. It’s like giving a dog a new toy to play with, it’s a dopamine hit that recaptures their attention. Just as the deck might get boring with the technicalities of the product, they jump into a video.

Slide 5: Traction

This is a mix of a traction and social proof slide. It’s great to tell VCs that your product is awesome, but having an industry expert in your field say it is much more effective. Again, this plays on the psychology of the investor by raising the company’s social status with their impressive partners, press and social proof.

Slide 6: Future Plans

This is a great way to show the market potential. It’s easy to understand it when thinking in terms of the potential consumers of the product.

Slide 7: Future Plans

Slide 8: Future Plans

Slide 9: Business Model

Slide 10: Competition

Slide 11: Team

Slide 12: Personal Story

I’ve never seen this before, but it really does align with a lot of the psychology I’ve studied and the feedback I’ve had from clients/VCs. This Why? The slide gives VCs a reason to invest. I will be doing more research into this, but it seems like it could be a great way to finish the pitch.

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Onwards and Upwards,

Liam Gill

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