♞ AimTalent Deck Breakdown

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Today, we will look at a subscriber’s deck that was sent to me.

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This is a horrible cover slide. I have no idea what they are pitching or what is going on here. It’s a really poor start to the deck.

Having a perspective framer and a story is important. If your story is that you have had software in this industry for 20+ years and that now you are adding AI to it and trying to raise money then (i) you shouldn’t be raising, this is BS, (ii) you need to come up with a better story if you are going to try and raise.

Investors are not going to invest just because you added the letters AI to your existing failing (or non-VC backable) company.

This here isn’t a problem that I see with a VC scale market, and the company is just diving in without the background necessary for me to appreciate what they are doing.

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So it seems clear now that this is just AI added to an existing product. This has be very concerned about the viability of the company.

This means nothing since you are just sharing market size figures, you need a top down market slide not a top up market slide. I don’t want to just see data pasted from Statista.

This doesn’t make much sense out of context. Where does this data come from? Is this internal data or external data? It doesn’t seem like there is much thought put into how this will be interpreted by the reader.

Again, there isn’t much here that explains anything. As far as I can see the company hasn’t even mapped itself on their own competitive landscape.

Between sales, marketing, customer support and go-to-market (which is all essentially marketing), they are spending 75% of what they are raising. I’ve personally never seen an investor back a company with this plan. This should be a venture debt deal. But its clear the company doesn’t actually have a proven marketing plan (or at least it hasn’t been shared).

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Are you looking to grow your business? Here is how I can help:

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Onwards and Upwards,

Liam Gill

P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!