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- ♞ Almanac Deck Breakdown
♞ Almanac Deck Breakdown
Hey Persuaders!

Today, we will look at a seed deck from Almanac that was used to raise $9M.
Your opening slide is an opportunity to start making your case to investors. When you choose a slide like this with no information, no one-liner, not even a company name, you are wasting valuable time before investors.

This is a great perspective, framer. It shows the size of the market, the opportunities and industry trends. It makes it obvious that the company is benefiting from wider changes, providing an answer to the key question; why now?

This additional context helps to contextualize the data from the perspective framer and demonstrate practically how wider trends can turn into real paying customers for this startup.

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Showing how you fit into the workflow or lifestyle of a customer is a hugely underrated part of a pitch deck. Friction, specifically removing friction and making it easier for people to accomplish their goals, is critical for successfully acquiring customers, especially in an age where building products is getting easier each day.

This is a good way of showing the specific problems that the features you provide can solve. This is especially powerful when combined with a more general problem slide that tells a wider social.

Demonstrating why people will pay for your product and how it can be a painkiller is a vital part of convincing investors that someone needs your product or will gain value from purchasing it.

Comparing your startup to an existing company is an excellent shortcut to helping others understand your business model, value and/or unique value proposition.

Would you invest based on this deck? |
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Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,

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