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Alter Egos
Recently, I’ve been learning more about the Alter Ego Effect. If you are interested, you can get the book “The Alter Ego Effect” by Todd Herman.
In short, the book and research discuss how celebrities like Kobe Bryan and Beyonce use Alter Egos to get themselves into a specific mindset that maximizes their performance.
For Kobe, being the Black Mamba meant getting into a headspace where he would do anything to win. This was different from Kobe, the person who loved his family and was a caring, nice guy. By adopting this alter ego, he was able to let go of parts of his personality that wouldn’t help him on the court and adopt new traits that would.
Why am I talking about this?
Many of you message me talking about your fears around pitching or concerns that you aren’t the right person to pitch your company. I want to propose a solution and adopt an alter ego when pitching.
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For those of you who have met me, you know that I am relatively introverted and quiet but still confident in myself, my knowledge and my abilities.
When I’m consulting or talking to people, I tend to like to sit back and absorb as much information as possible, then provide direct, honest feedback. This is my natural personality.
When I pitch, however, I am a completely different person. I tend to be loud and engaging, I personify the actions and lessons that I teach. I exude passion in a way that is magnetic for investors. Without knowing it, I have always adopted a persona when dealing with investors.
I highly recommend for those of you who struggle to pitch, that you try and determine how you would like to pitch in a perfect world and build an alter ego that allows you to do that. In that room you don’t need to be yourself, you don’t need to be scared, you are the CEO of a company, and you are smart, confident and ready to conquer the world adopt this alter ego just for that one hour, remove yourself and your emotions from the situation and you will be able to deliver the pitch you’ve always wanted.
Do you use an alter ego? |
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Onwards and Upwards,
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