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Today, I want to look at this deck from Beehiiv, which they used to raise $1.3M in pre-seed funding.

They open here with a strong perspective framer. This is still something many of the decks you guys are emailing me don’t have. I’ll dive into this in tomorrow’s newsletter in more detail, but you need to set the frame through which you want investors to view the rest of the pitch in this slide. You CAN’T just jump into the pitch. This is very well done.

This is interesting as I personally use BeeHiiv, and I view it as a painkiller, but they pitched it as a vitamin. They didn’t claim that there was a massive problem but instead that there was a significant opportunity to be captured.

They continue here with the vitamin pitch, showing how big the opportunity is…

Still focused on potential…

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This is a very unique slide. It's one that shows an incredible understanding of their market but is also high risk. If you don’t nail this slide and there are any holes in your argument, then there is a real risk that you lose the investment.

Continues to pitch the size of the opportunity…

We are onto slide 9 here and they are finally starting to talk about the product. Again, this shows the importance of framing the perspective and diving into the problem/opportunity in-depth before touching the solution. This is something we consistently see in decks that raise, but 90%+ of decks that I see from founders who haven’t raised take about the solution on the 3rd/4th slide.

This deck is 20 slides long, so if you want to read the rest, you can check it out here.

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Onwards and Upwards,

Liam Gill

P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!