♞ Best Parents Deck Breakdown

Today, we will look at a subscriber’s deck that was sent to me.

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This is a perfect cover slide. I always say that this slide needs three key things (i) branding, (ii) logo/name, (iii) one-liner for investors.

This has all three and nails them all. The branding is emotive; you immediately know that this is an educational product. The logo and name are solid, and the one-liner is the perfect example of how a solid one-liner can help set the perspective for investors. This one liner prevents them from looking like a search site for kids camps and instead makes them seem like a convenient tool for parents to fill out their kids’ calendars. It’s really well done.

Personally, I would have liked an emotive perspective framer after the cover slide, but this isn’t a bad option either. They are doing a two-sided problem, so I understand why they likely wanted to jump straight in, especially when the cover slide did a good job of explaining their perspective.

I just know that walking someone through the pain point and getting them to relate to it would be extremely effective. Especially given that the VCs being pitched likely have kids or know someone who does.

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This is significantly less impressive, and my suggestion here would have been to leave this till later. The challenge with marketplaces is that you have two problems (one for each side). The best companies, like Airbnb and Uber, consistently focus on only one side of the marketplace when pitching. If you look at the Airbnb deck specifically, it’s funny in retrospect to see that making money by being a host is such a small and overlooked part of the deck when today it’s the core of most of their messaging. This is a great lesson to learn. You need to nail one side of the market and then chase the other. Especially with something like this, where you know it’s free marketing for educators and getting them to join shouldn’t be overly difficult, the challenge is capturing the market of parents.

This is where this deck pains me. They had the value proposition nailed in the first two slides, and now they are moving towards pitching a marketplace. I can guarantee that this slide lost many investors. Lots of investors don’t like marketplaces, and when you put yourself front and center as a marketplace bridging a gap, you risk losing interest. The original messaging was much stronger. I really feel these founders should look at the way Airbnb launched, pitched, etc, as it'ss a great example of why this is not the best approach to building a marketplace.

Now we are back on the message that will sell. This is gold. A clear value proposition that investors can buy into.

It’s a weird placement for this slide. I get wanting social proof here, but there really should have been some traction slide in its place. I want to know how many parents are using this, how many kids you’ve sent to camp/programs, etc.

This is the wrong way to do a market slide. It should be bottom up not top down.

Again, here I don’t know what Best Parents, Elite or Worldwide means. This is the problem with a top-down approach to market slides: it doesn’t tell me anything.

This is a great slide. Especially the fact that they chose to highlight to VC traction that some of these competitors have received. I’ve not seen that done many times, often it sounds whiny or portrays some expectation of deserving the same. Here it fits. It seems as if they deserve what these companies have because they are better.

Straightforward. I’m not a parent so maybe this is my holdup but with $5,000 booking size seems large. Maybe that is the cost for summer camps but I would have liked to see the average booking size discussed a little more. But this is far from necessary.

This is what should have been earlier in the deck. This is exactly the type of traction that they needed to share.

Strong slide that shows that they have organic growth.

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Great placement of testimonials.

I would have preferred that the team slide here be more focused on relevant achievements but it’s not horrible by any means, just doesn’t add as much value as it could.

This is a great ask slide, well written and given $1M+ in sales, the ask and I assume valuation are well inline with what a VC should consider.

Longtime followers will know this is one of the worst ways to end a deck. But overall, this is a strong deck; it could be improved, but the core of a unicorn is there at first glance.

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