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- ♞ Brag House Deck Breakdown
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Today, I want to look at this Series A deck from Brag House. It was used to raise $5M+.
This is an opening slide with a strong one-sentence descriptor that should get investors at least interested in learning more. I personally wouldn’t put a date on your deck. Some people do this to ensure that old versions aren’t floating around, but I’d recommend instead sharing the deck using a link that you can consistently update.
A disclaimer isn’t needed. Legally, you should have one, but it's not standard, and I know that many VCs look down on this. So I’d be very careful here about whether you include one and/or what its contents are.
This is their perspective framer. The only problem with it is that you are likely to only attract VCs who agree with this slide. You aren’t really trying to get VCs to see it from your perspective, you are almost forcing the perspective down their throats and hoping they agree.
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This type of “educational” slide to show some insider knowledge into a growing market segment is always smart. When executed correctly, it shows VCs that you understand something others don’t. In this case, while others are going after esports you are attacking it in a new way.
This is way too much text and way too broad for the about us slide. This should have been a very clear slide that explains exactly what the product is.
Again here, you can see the founder was really pushing narratives and while narratives are great. Here they are doing what my data shows is poor advice which is telling the story of the founder instead of telling the story of the company. These slides are distracting from what is being built and giving VCs a bunch of information that is better left to a Q&A if you can’t effectively work it into the company’s narrative.
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This is a whole new perspective framer that is really pitching me something different to what they did opening the slide. My guess would be that the founders binged a bunch of content from someone like me and tried to be narrative-driven but did it without really understanding what they were trying to communicate. These are narratives and stories for the sake of a narrative and story not to try and convince investors to invest.
Finally, it explains what the product is.
The social proof here is well placed; I personally would have given up on this deck as an investor at this point, so the social proof gives them a lifeline.
Now, for the first time, they make it very clear how they can compete in this growing market. And this slide really gets me (as an investor) wanting to take the time to understand the business better.
Click below to view the rest of the deck.
Would you invest based on this deck? |
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