Can you raise with one deck?

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Can you raise with one deck?
Read time 2.1 minutes.

This is a question that gets emailed in a lot. The problem with this question is that it’s quite broad, and I’ve seen advice given that doesn’t account for the different ways in which founders might interpret that information.

There are two types of multiple decks.

  1. Different decks for different stages of your fundraising process.

  2. Different decks are sent to different investors.

You should NEVER have different decks that are sent to different investors. You can have multiple narratives and move between them, pitching the company in a slightly different way to investors, depending on their interests. BUT you cannot send them or show them different pitch decks.

The way I describe it to my clients, if you are going to pitch different narratives to investors to appeal to their interests, if they meet another VC you pitched and compared notes, they should be able to instantly agree on every tangible fact about the company, the only difference is the perspective from which they viewed and digested that information.

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You SHOULD always have different decks for different stages of your fundraising process tho.

Specifically, you need a minimum of two decks:

  1. Attention deck - email to investors to get them intrigued, capture attention and book a meeting.

  2. Pitch deck - complements what you are saying when you are pitching.

TLDR: Have different decks that accomplish different purposes at each stage of the fundraise, but don’t ever have different decks with different information that you share with different investors.

Do you have mulitple decks for your startup right now?

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