Clutch Wallet Deck Breakdown

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Slide 1: Introduction

This one-liner isn’t descriptive but emotive. It aims to communicate the importance of a wallet and its role in your life.

Slide 2: Team

Starting with a team slide isn’t always the best option, but as we can see here, their team is the main reason someone would invest, so they have made the decision to put it early on and give investors a reason to remain interested in the rest of the deck.

Slide 3: Opportunity (1/2)

Another perspective setting frame. The amount of these is due to the fact that they are pitching a vitamin and NOT a painkiller. This means that they really need to emphasize potential and show room for growth.

Slide 4: Opportunity (2/2)

A look to the future continues here as they continue to promote the opportunity they have. as the world transitions from web2 to web3.

Slide 5: Solution

Early on here they have a solution slide. This is more common in decks selling painkillers; they don’t have a big villain to build so their only option is to focus on the future which includes their product.

Slide 6: Mission

Another forward-looking statement aiming to show longterm potential.

Slide 7: Barriers

This is now following Elon Musk’s strategy of building a vision of the future showing what is preventing us from getting there then showing how you can eliminate those barriers and help push the world into the future.

Slide 8-14: Solution

Now we enter a series of solutions to each barrier. You should NEVER do this type of feature-heavy deck if you are pitching a painkiller; focus on the pain, not the product. But here, with no pain to eliminate, they need to focus on the benefits that people will get from the product.

Slide 15: Market

Slide 16: Business Model

Slide 17: Competition

Slide 18: Use of Funds

Note here that they are using an active tone. These funds will allow them to continue the work they are doing. Not to start anything new.

Slide 19: Conclusion

NEVER under any circumstances finish the deck with “Thank You.” It is the worst decision that you can make. It statistically decreases your chances of raising by over 40%.

Are you looking to grow your business? Here is how I can help:

📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,

Liam Gill