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- Creating FOMO for your fundraise
Creating FOMO for your fundraise
Read time 1.9 minutes.
We’ve talked before about how to pitch in a way that will create FOMO around your company, leveraging tactics like trend stacking to present your company as a once-in-a-lifetime opportunity, for example. Today, however, I want to talk about processes you can implement to create FOMO for investors.
Investor Updates - Many companies limit these to those invested in their company. In reality, you should be sending investor updates to everyone constantly. The more people who aren’t invested in your company hear about your success, the more they start to get FOMO and want to invest.
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Increase Calendar Density - Many founders don’t think of Calendar Density when planning their fundraise. You want as many meetings as possible in as short a period of time as possible. When you are taking many back-to-back meetings, you not only start to feel momentum internally, but investors who know you have dozens of other meetings that same week feel more pressure to make a decision and not to drag you along. They also feel pressured to invest before there is no space left in the round.
Leverage Offers - Once you have a term sheet, parade it around to everyone. You need to make sure that everyone you’ve ever spoken to knows you have a term sheet. Many investors don’t like to be the first money in. Once someone agrees to invest, others start to wonder what they missed.
Do you have processes in place to help with fundraising? |
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Onwards and Upwards,
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