- Persuade & Raise
- Posts
- ♞ Creating vs Disrupting...
In partnership with
Creating vs Disrupting...
In recent conversations with a few VC I’ve heard the same comment repeated in different contexts. VCs aren’t looking for companies creating categories but instead for companies disrupting existing categories.
With the recent fast-moving adoption of new technologies, investors see a clear opportunity for entire industries to be disrupted and improved by adopting industry-specific products.
Here is how that could impact your pitch:
DeFi: Shaping the Future of Finance
Explore how DeFi Technologies Inc. (CAD: DEFI & US: DEFTF) bridges traditional finance and the $3T digital asset market. With innovative strategies and global expansion, DeFi is redefining the investment landscape. Gain exposure to Bitcoin, Web3, and beyond with regulated, secure solutions.
Investors want to invest in proven markets - If you claim you have no competitors or are trying to change people's habits, then investors are no longer interested. They want you to enhance what people are doing, not try to change them.
What are you replacing/improving - If you can’t point out what you are improving or replacing, then they won’t be interested. You need to be beating an existing solution, not creating something new.
Why will you win - What makes you better than what you are replacing? What proof do you have that your target market feels the same way?
What does your company do? |
Beat Black Friday with BILL
Take a demo of BILL Spend & Expense by the end of the month to see why so many businesses choose BILL to streamline their finances.
Then choose your exclusive gift—a Nintendo Switch, Apple AirPods Pro, Samsung 50" TV, or Xbox Series S—and show Black Friday who's boss1 .
1 Terms and Conditions apply. See offer page for more details.
BILL Divvy Card is issued by Cross River Bank, Member FDIC, and is not a deposit product.
Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
|
