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- ♞ Daylight Deck Breakdown
Today, I want to look at this deck from Daylight, the Series A deck was used to raise $12M+.
I chose this deck because they skipped the traditional opening slide and started on their perspective framer, which I thought was very interesting.
The focus on storytelling is evident throughout the deck. The narrative tone helps the reader understand a B2B company’s product and potential despite its inherent complexity.
Here, we can see the first slide in the deck, which immediately establishes the narrative the company wants to communicate.
I don’t love an education system this early, but this seems necessary given the complexity of their market and the way they have used time (evolution) to maintain a narrative tone. Stories move through time so the small mentions of time in this slide make it feel like the start of a bigger story.
In short, education slides are never ideal but finding a way to integrate them seamlessly like this makes them more effective.
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Another education slide here, this type it lacks that narrative tone. After a strong start, this deck really falls flat, but this seems to have been done strategically as investors are statistically most likely to read text on the first 4 slides before dumping the big text and information early on.
As we exit that grace period investors tend to have with the first 4 slide they use the 4th slide to hook investors back in by presenting a challenge that they can help overcome.
Also, note the rule of three used here to present three problems.
Mirroring the Challenge slide, the Solution slide here provides a nice closed look on what challenges customers face and how they solve them.
Here, we see them go back to using time as the basis for establishing a narrative tone. These slides don’t really have a traditional story, but the fact that they do a great job of continuing to break information into past, present, and future gives the illusion of a story and keeps you hooked.
Here is the benefit. By showing the present you can then impress with the future!
Click below to view the rest of the deck.
Would you invest based on this deck? |
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