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Aligning Digital Identity
Read time 1.6 minutes
I’m currently in the process of revamping my website (share your thoughts) and finalizing my accelerator content.
One thing I’ve been debating is how much emphasis I want to put on Digital Identity during the accelerator. Why? Because recently, I’m seeing a trend where the founders that are getting backed have LinkedIn and/or Twitter profiles that communicate the same narrative and vision as their pitch.
What is Digital Identity?
In today’s internet-first age, one of the first things that investors will do when considering taking a meeting with you or after a successful first meeting is to check out your LinkedIn and/or Twitter.
This means that those profiles have a unique role in the fundraising process.
A bad profile can actively harm you and take an investor who was considering moving forward and turn them off.
An average profile can be a missed opportunity to push an investor and positively influence their decisions.
A great profile can give you a chance to continue selling yourself and your business even when you aren’t in the investor’s inbox or conference room.
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How Can You Use This
Have a professional profile picture. This helps to instantly build trust.
Leverage the banner image. This is free real estate that 99% of investors who visit your page will read. Make sure to include a relevant image/design and 1 or 2 sentences that explain your mission or vision. Check out my LinkedIn and Twitter for examples.
Have a one-liner under your name that complements your banner image.
Have a call to action that gets people to click on the link in your profile and visit your company website, your pitch deck or something that gives you another 30 seconds of investor attention to keep giving them more reasons to move forward.
On LinkedIn, make sure that your featured section has a post or link that is related to your business.
On Twitter, limit the amount of political and social discussions you engage in. You don’t want to give someone a reason to dislike you.
Your digital identity is a key part of the fundraising process. You are asking someone for $1M+, and your social profiles are the easiest way for them to get insights into your character, background and commitment to the business. This is an often ignored part of fundraising. I highly recommend that anyone who doesn’t have professional profiles update them immediately.
Do you have professional social media profiles? |
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Onwards and Upwards,
P.S. Are you ready to take the next step in raising venture capital for your company? If so, you can now book a 1:1 strategy call with me to help get you going in the right direction!