- Persuade & Raise
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- ♞ Establishing VC Connections Early
Why you need to start talking to VCs asap
One aspect of fundraising that is most overlooked is that VCs don’t invest in pitch decks, business plans and presentations; they invest in people, relationships and trust.
This is why founders need to overcome the fear of reaching out to investors too early and instead actively seek out relationships with investors from the earliest stage. In my experience,, some of the best VC relationships that I have built are because I reached out when I wasn’t actively looking for funds. This is a relationship that is not transactional but instead built on mutual interests.
Here are some tips for reaching out to investors before you need to raise:
Make it clear you aren’t raising - The worst possible situation is when you are talking to an investor, and they don’t know if you are/aren’t raising. Make it clear you aren’t raising so that they can budget their time accordingly. Investing is their job. Don’t mislead them.
Find mutual interests - Most investors love to learn; they want to find the next big company and are always looking for any insight to help them find it. Be willing to share your knowledge and experience with them openly; it will help them invest and allow you to build an organic relationship.
Share leads - Founders often have unique insights into other companies. This means that you can provide investors with leads to companies that they may want to meet with. By providing this value to investors, you build a mutually beneficial relationship and not a one-sided one.
Do you build VC relationships? |
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Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
