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How can you get investors to feel the benefits of your consumers?
A big mistake founders make when pitching is failing to recognize that their investors are not their customers. (If they are, it will be much easier to raise for your business).
Because of this difference, if you want investors to truly connect with your company and buy into your solution you need to make them feel the way that your customers do when they experience your product. You need to transfer the emotion of those benefits.
This is no easy task, but today, I am going to share three tips for effectively doing so:
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User testimonial - Often overlooked by founders is the power of user-generated content if you can show videos during your pitch of customers talking about their pain points and how you have elevated that pain, investors will be able to relate to that customer and experience the benefits.
Metric Comparisons - If you have a product that allows someone to work faster as it saves them 1hr a day, then put that in terms an investor can understand. “On average, we save customers 1hr a day on automatable tasks. This is the equivalent of removing their commute to work or increasing their productivity by 12.5%. Just imagine what you can do if you had an extra hour a day or more than an extra day a month.”
Fictional Stories - Invent relatable stories about people suffering from the problem you solve. Explain what their life looks like before and after your product, focusing on the elements they have in common with investors (more quality time with family, better productivity, higher investment returns). Whatever element of the benefit you feel will resonate with investors is what you need to be highlighting.
Do you get investors connected to your solution? |
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Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
