♞ Fundraising Questions to Prepare (Part 1/4)

Hey Persuaders!

Author

Liam Gill
May 04, 2026

In partnership with

Over the next two weeks, I am going to have a 4-part mini-series where I go through the fundraising questions that I hear most often, so that you can make sure that you have an answer to each of these questions. Today we are going to focus on questions about the Problem and Solution.

Problem

  • What is the societal level/billion dollar problem that you are solving?

  • What is the specific pain point that you are solving?

  • Who is experiencing this problem?

  • Why are they experiencing this problem?

  • Why does this problem matter?

  • How big is this problem?

Solution

  • How does your solution solve the problem?

  • What are people doing right now to solve the problem?

  • Is there another potential solution for the problem?

  • What barriers are there for someone to adopt your solution?

  • What is unique/defensible about your solution?

  • Why can’t someone copy your solution/implement it on their own?

  • Have you tested the solution?

  • What do people with the problem say about your solution?

Do you have an answer to these questions?

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Onwards and Upwards,