♞ Fundraising Questions to Prepare (Part 4/4)

Hey Persuaders!

In partnership with

Over the next two weeks, I am going to have a 4-part mini-series where I go through the fundraising questions that I hear most often, so that you can make sure that you have an answer to each of these questions. Today we are going to focus on questions about your Fundraising and next steps.

Fundraising

  • How much are you raising?

  • What is your valuation?

  • How much have you raised?

  • What was your last valuation?

  • Who are your existing investors? What do they bring aside from money?

  • Do you have any dead space on your cap table?

  • How much do the founders own? Is this enough to keep you incentivized through to an exit?

  • How much is commited in this round?

  • Have you set the terms for this round?

  • Do you have a lead investor?

  • What is your burn rate? What is your runway?

Could RYSE be the next Ring?

Venture capitalists know how difficult it is to spot early investment opportunities – just ask the Sharks from Shark Tank. They passed on Ring at just $700,000, only to watch it sell to Amazon for $1.2B – a 1700x return missed.

Now, there’s a new smart home start-up following the same blueprint: meet RYSE.

The founder pitched on Canada’s Shark Tank, secured two offers, and now their patented smart shades are sold in 127 Best Buy stores, Amazon and Walmart – with Home Depot launching in 2025.

Ring used retail expansion to dominate smart security. RYSE is using the same playbook to disrupt the smart shade market inside the 158B smart home industry.

Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.

Next Steps

  • What is your top priority in the next 3 months? next 6 months? next year?

  • What milestones will you hit with the funding secured?

  • How will the funds be spent?

  • What metrics will you use to measure the growth/success of the business?

  • What is the breakdown of your existing costs? What will your costs look like in 12 months?

  • How much will you need to raise in your next round? When do you expect to raise your next round? What valuation do you expect to raise that round at?

Do you have an answer to these questions?

Login or Subscribe to participate in polls.

Modernize your marketing with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

Are you looking to grow your business? Here is how I can help:

📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,