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- ♞ Half Vetted Pitch
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Half Vetted Pitch
A few weeks ago, I worked with a client on their perspective framer. We were going back and forth between:
Perspective Framer A: This is a great problem that would appeal to everyone. It is very emotional, but it took three slides and approximately one minute to pitch.
Perspective Framer B: A more narrow problem that appeals only to those with a specific pre-disposition, hugely impactful with those who believe in the problem, ineffective with those who don’t. Two slides and 30 seconds long to pitch.
The client wanted the “better” option when deciding between these two. However, each option follows its own strategy, and today, I want to discuss the approach of using Perspective Framer B.
Why would you purposely design a pitch that a portion (potentially a significant portion) of VCs will instantly reject?
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The Half Vetted Pitch is building a pitch where the first 1-2 slides vets investors. At the end of these slides, those who already have a predisposition to believe what you do will pull for you, and those who don’t will reject you.
This type of pitch is highly effective if your company is solving a problem related to climate change, education, social media, or other areas where there is a passionate divide about how these issues should be treated and whether companies should be involved.
Another impactful area is when making assumptions about demographics. Some investors will understand the LGBTQ community or senior community and their needs. This allows them to invest without you needing to educate them on an entire demographic.
In short, the strategy is to spend less time talking to people that you need to convince of and educate on social, political, demographic and economic trends and instead spend more time on a smaller group of people who already believe the world is as you claim and can focus directly on understanding your solution to problems they know exist.
There is no correct answer about which strategy is better. My general advice is to use a more broadly appealing pitch when markets are tight, or you are struggling. This increases the number of chances you have, and it gives you more chances to practice. If market conditions are strong and you are an experienced entrepreneur, the more direct route can save you time and make you more successful.
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Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
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