♞ How is size your advantage?

Hey Persuaders!

Author

Liam Gill
January 27, 2025

In partnership with

How is size your advantage?

This is a question you need to be able to answer from any VC.

One of the unique advantages that startups have is that they are small. They can iterate, fire, and move quickly. The structure and bureaucracy of larger companies don’t constrain them.

If you can’t use this to your advantage, then you aren’t building your startup correctly. Nowadays, I see this question asked more often as VCs recognize that startups need to utilize every advantage to succeed in an ever more competitive environment.

So what is your answer?

See 2025 clearly with BILL + free Ray-Bans

When you’re at the starting line of 2025, you need a pair of Ray-Ban Smart Glasses to stay focused!

We’ve got you covered with a free pair on us when you take a 30-minute demo of BILL Spend & Expense.1

  • Automate expense reports so you can focus on strategy

  • Set budgets across teams to better control expenses

  • Get real-time insights into your company spend

  • Access scalable credit lines from $50K to $5M1

Ready to hit the ground running and see clearly in 2025?

1 Terms & Conditions Apply. See offer page for more details. The BILL Divvy Card is issued by Cross River Bank, Member FDIC, and is not a deposit product.

  1. Working with Customers - The small size of startups allows them to work more closely with their customers to iterate and improve their product than larger businesses. This is one easy way that you can demonstrate your advantage.

  2. Sales - When making sales, you learn a lot about your customers and what they are looking for. Larger companies have dedicated sales teams. As a smaller business, you have the ability to allow your executives, engineers and others to participate in or lead sales calls, gaining this information firsthand.

  3. Team - Small teams can have unique structures to aid in efficiency. By leveraging this, you can reduce the constraints placed on star performers by larger corporate systems.

Do you leverage your size to your advantage?

Login or Subscribe to participate in polls.

Use SEO to reach red-hot buyers before the competition with Ignite Digital. There are 8.5 billion searches per day on Google. Are you showing up? If not then you’re losing sales. Ignite Digital are the SEO experts with 13 years of experience. Request a FREE competitive analysis and Ignite Digital will respond on the same day with a sneak peek of your competitor’s strategy & how you can beat them.

Are you looking to grow your business? Here is how I can help:

📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,

Learn how to make AI work for you

AI won’t take your job, but a person using AI might. That’s why 800,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.