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- ♞ How is size your advantage?
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How is size your advantage?
This is a question you need to be able to answer from any VC.
One of the unique advantages that startups have is that they are small. They can iterate, fire, and move quickly. The structure and bureaucracy of larger companies don’t constrain them.
If you can’t use this to your advantage, then you aren’t building your startup correctly. Nowadays, I see this question asked more often as VCs recognize that startups need to utilize every advantage to succeed in an ever more competitive environment.
So what is your answer?
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Working with Customers - The small size of startups allows them to work more closely with their customers to iterate and improve their product than larger businesses. This is one easy way that you can demonstrate your advantage.
Sales - When making sales, you learn a lot about your customers and what they are looking for. Larger companies have dedicated sales teams. As a smaller business, you have the ability to allow your executives, engineers and others to participate in or lead sales calls, gaining this information firsthand.
Team - Small teams can have unique structures to aid in efficiency. By leveraging this, you can reduce the constraints placed on star performers by larger corporate systems.
Do you leverage your size to your advantage? |
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📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
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