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- ♞ How to start building inbound VC interest
Can you get VCs to come to you?
One of the best things that can happen when you are fundraising is that you start to get VCs reaching out to you. This is powerful because those VCs start the process looking to invest in you, rather than the process starting with you trying to raise funds from them. That puts you in the driver’s seat immediately.
This might seem like a dream, and the reality is that it is challenging to achieve, but with the right plan, you may be able to make it happen. Here is what I recommend you do to maximize your chances!
Post as much as possible on YouTube, Twitter, LinkedIn and other free channels. This helps to build your brand and web presence. If an investor hears about you from someone else or sees something about you online, the first thing they will do is look you up. The more content you have that portrays you in a positive light, the more likely they are to reach out.
Follow and engage with VCs online. By following them on Twitter or LinkedIn and replying to their content with thoughtful insights that demonstrate your industry expertise, you can build interest in yourself and your company organically, leading to investors reaching out to you.
Have a strong landing page. Your personal or company website should be a strong pitch for the company. Even if it is consumer-facing, it needs to be attractive to VCs. You can also have a specific investor page with more targeted information for investors.
These are three simple steps that will help build your presence online, put yourself in the periphery of investors, then close the deal by convincing them that your company is investable.
The odds are long but the time commitment here is minimal so I’d highly recommend that you dedicate 30-40mins a week to this strategy since the payoff can be significant.
Have you tried this strategy? |
Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
