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- Importance of a Moving Narrative
Hey everyone, before jumping into today’s content, I wanted to share with you that I’ve been in contact with a few VCs, Accelerators and Corporations who’ve expressed an interest in providing me with money to fund a monthly/quarterly pitching contest for subscribers with the winners getting either investments or FREE grants.
To help close some of these deals and demonstrate the value of this community, it would be great if you could all do your best to share this newsletter. Increased social mentions and subscribers greatly help demonstrate how awesome you all are. I’ll also help you out by adding some click-to-tweet links at the bottom of each issue moving forward so you can share what you learned with your own social media followers!
Thank you all!
Importance of a Moving Narrative
Read time 2.1 minutes.
A few weeks ago, I talked about the importance of an active tone, saying, “We are building” instead of “We will build.”
Recently, a few of you who’ve booked strategy calls have started coming to me with pitches that use an active tone while remaining stuck in the present.
What do I mean by that? I mean that even though you are talking about how you are in motion and you are DOING instead of WAITING (great change!), you are still only talking about what is happening today and not bringing in aspects of the past and future.
The result is that you have a pitch that seems off. Many VCs might not be able to put their finger on it, but in their gut, something is wrong about the pitch, and this is because you are talking as if you’ve gone from A to B and are now going from B to C but you never actually talk about A or C your focus is all on B.
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How to fix this
Make sure that when you start the storytelling part of your pitch, you sit down like they would have made you do in 5th grade and write out where the story starts, where it takes place and what the ending is.
That beginning, middle and end all need to be very clear in your mind so that you can effectively communicate them.
For most of you, the beginning is either (i) when you first started to solve the problem or (ii) when you started the company.
The middle is where you are today.
The end is where you want to go if everything works out perfectly.
Share your learnings:
Every pitch needs a story, and every story needs a beginning, middle and end. You can't just talk about what you are doing today; you need to tell investors where you started, show your progress, discuss your current state, and then show the future where you win! (Click To Tweet)
Always use an active tone when pitching.
Don't say: "We will build"
Instead
Say: "We are building"
Investors want to jump on a rocket already on its way up. They don't want to feel like they need to help you figure out how to build the rocket. (Click To Tweet)
Do you have a moving narrative in your pitch? |
Do you want a chance to be featured across my newsletter network, reaching over 5,000 investors and 90,000 subscribers for free?
Tweet @LawyerLiam with a review of this newsletter or, better yet, share how you are implementing what I share to benefit your business!
Onwards and Upwards,
P.S. Are you ready to take the next step in raising venture capital for your company? If so, you can book a 1:1 strategy call with me to help get you going in the right direction!
PPS If you are not already, follow me on Twitter, where I share tips and tricks for fundraising daily.
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