♞ Importance of Confidence

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Importance of Confidence

One of the most overlooked aspects of the fundraising process is the swagger and confidence often required to raise funds. When we talk about how to raise money, most people won’t even mention this because it seems like something that can’t be improved or fixed.

When I bring up this topic, many founders instantly think I’m talking about charisma; therefore, they either assume they naturally have it or don’t. They never really bother focusing on how to grow their confidence and convey it to VCs.

Today, I want to touch on a few easy ways to portray confidence when talking to VCs.

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  1. Calm yourself - Being overly excited about meeting a VC is a massive giveaway that you don’t have many VC meetings scheduled, don’t have confidence in yourself/your raise, and desperately need money. Before you walk into any VC meeting or jump on a Zoom call, take a moment to calm yourself. Don’t speak too fast, don’t be overly aggressive, and try not to be nervous. Just having control over yourself and not being overwhelmed by the moment is a massive positive indicator for VCs.

  2. Adopt a strong mindset - The mindset I like to teach founders is to remember that there are trillions of dollars in the world. At any time, there are only about 1000 unicorns. That means if you are building a unicorn, the shares in your company are infinitely more valuable than the capital you seek. Remember that when raising money, you aren’t just asking for a handout; you are selling shares in your business—precious, valuable shares.

  3. Don’t be rude - Often, founders trying to “fake” confidence can come across as disrespectful. Make sure to toe the line. Be strong, confident and believe in yourself but don’t be arrogant or rude.

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