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- ♞ Importance of Follow-up Emails
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Why are follow-up emails so important?
Follow-up emails are one of the most overlooked parts of the fundraising process. Most founders focus so much on outreach, nailing their deck, and practicing their pitch but completely ignore what comes after the pitch.
The problem with this strategy is that you are all in on your pitch. If you are focusing all your efforts on having the best possible pitch at the cost of your follow-up process, then you need a YES during the pitch or immediately after to raise. That pitch is all or nothing.
Alternatively, the best fundraisers can treat the pitch as the first step in a process to secure funds. It is undoubtedly the most important part of that process but no longer the only part. By having a strong follow-up plan, you can turn a maybe into a yes.
So how do you follow up on a VC meeting in a way that will increase your chances of raising?
Big Tech Has Spent Billions Acquiring AI Smart Home Startups
The pattern is clear: when innovative companies successfully integrate AI into everyday products, tech giants pay billions to acquire them.
Google paid $3.2B for Nest.
Amazon spent $1.2B on Ring.
Generac spent $770M on EcoBee.
Now, a new AI-powered smart home company is following their exact path to acquisition—but is still available to everyday investors at just $1.90 per share.
With proprietary technology that connects window coverings to all major AI ecosystems, this startup has achieved what big tech wants most: seamless AI integration into daily home life.
Over 10 patents, 200% year-over-year growth, and a forecast to 5x revenue this year — this company is moving fast to seize the smart home opportunity.
The acquisition pattern is predictable. The opportunity to get in before it happens is not.
Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.
First, you need to understand what is going on behind the scenes. In most VC firms, after the initial pitch, whoever you pitched to needs to either (i) prepare a memo to present to decision makers or (ii) prepare a memo or present the company to their peers. In either case, the person you pitch is rarely the sole decision-maker at the firm. Knowing this, you can take advantage by sending a strong follow-up email that helps them make the case for investing in you to the rest of their firm.
The easiest way to do this is to (i) summarize the meeting, (ii) reemphasize your narrative, (iii) share an investment memo. These three points help to tie together what has happened, why they should care and how they can share. With this completed, you have taken the next step toward securing investment by presenting your company to others within the firm who can then take an interest/support investment into you.
The key to nailing this process, however, is not to be too desperate. You want to send a follow-up about 24 hours after the meeting, then give it a week to sit. You do not want to be sending follow-ups continuously; this will make you seem desperate and reduce your chances of raising venture capital.
Do you send follow up emails after a VC meeting? |
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Big tech uses our data to pad their pockets. Facebook alone makes $42B a year. But modern-day Robinhood, $MODE, allows everyone to share in the profits. 45M+ users and $60M+ in revenue later, Mode prepares for an IPO.
*An intent to IPO is no guarantee that an actual IPO will occur. Please read the offering circular and related risks at invest.modemobile.com.
*The Deloitte rankings are based on submitted applications and public company database research.
Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
