- Persuade & Raise
- Posts
- Intercom Deck Breakdown
Together with
Today, I want to look at this deck from Intercom, which they used to raise $600k in pre-seed funding.
This deck is short at just eight slides, but I wanted to share it because it highlights how you can use a simple deck as long as it hits all the core components of a pitch and then leaves the details to the question period.
This strategy isn’t used enough by founders. Instead, they try to cram too much into the deck, which makes their pitch clunky and kills the narrative. It also means that when it comes to questions, you are answering far more difficult questions at your first meeting than you would if you’d just left some obvious ones for VCs to ask. If there are obvious questions to ask, then that means you can prepare your answers; not only do you have a short narrative deck, but you answer questions well and leave the meeting feeling confident.
I’d recommend all of you try to employ this method to some extent!
The team slide highlights reasons why investors should trust this team. It's not just a resume; it highlights specific skills and accomplishments that give investors the confidence to back this team.
 | Visa and Mastercard agree to historic $5 Billion Settlement! If you are a small business owner, claim your share today! |
Bay Area Times is a visual-based newsletter on business and tech, with 250,000+ subscribers.
Sign up with one click.
Would you invest based on this deck? |
Are you looking to grow your business? Here is how I can help:
📢 Promote your startup to 2,000+ VCs including investors from a16z, YC, Techstars, Rarebreed, Sequoia and more.
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
📺 Access FundraiseOS, the ultimate fundraising course with video lessons and practical worksheets helping with everything from deciding how much to raise to understanding a term sheet.
💸 Promote your product or service to 100,000+ entrepreneurs.
🌐 Connect with me on LinkedIn or X (formerly Twitter) to get access to new content about startups, fundraising, venture capital and more every day.
Liam’s Exclusive Partner Discounts:
Save up to $32,110, with Self Employed Credits, which assists self-employed and 1099 individuals in assessing eligibility and filing for IRS credits related to paid sick and family leave.
Onwards and Upwards,
P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!
|
