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- ♞ LawTrades Deck Breakdown
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Today, I want to look at this Series A deck from LawTrades. It was used to raise $6M.
I rarely commend the name of a company, but in this circumstance, I personally wouldn’t invest solely because of the name. It’s very confusing to me and is not at all what I would assume the company does based on the name.
This is not really pitching advice, but if you have a name that has real words with meaning, unless those words directly describe your product, it’s better to use an abstract name.
I like that they jumped in here with a clear narrative they wanted to tell. The best decks are presented as capitalizing upon wider trends and they nailed that in this deck.
The narrative is continued here…
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Still continuing the narrative. Personally, I’m fine with this long being spent on narrative slides. Talking to some VCs they said it was too much. If you are emailing the deck, try to avoid these three narrative slides early, but for pitching, I don’t see an issue so long as you are quickly moving through them.
Onto the problem here but keeping the narrative going while flowing into the problem which is great!
Here is the first mistake: this late in, you can’t be having your “imagine if…” you need to be presenting the product/solution. You can have this type of approach in your first 1-3 slides, not on slide 6.
Now is when it feels that the narrative is being pushed at the expense of the content. I’m really just hearing the same things over and over with little information on what the company does, how and why it will work.
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Still trying to get to the problem on slide 8 is a bit of a stretch. You are really banking on being charismatic enough to hold attention this long.
Finally, on slide 9, we know what the product is. This is way too long, aim for a product/solution slide to be around slides 5-7.
Now it’s right back into the narrative instead of traction, market, potential, etc. This is not something I would recommend. It seems like the focus on a narrative came above everything else. Your narrative is a way to weave together all the key information, it is not the primary purpose of the deck.
Click below to view the rest of the deck.
Would you invest based on this deck? |
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