- Persuade & Raise
- Posts
- ♞ LogRock Deck Breakdown
In partnership with
Today, we will look at a Seed deck from LogRock used to raise $3.5M.
This is a solid opening slide, relatively standard, with a logo, company name, one-liner and image. The one-liner here is strong, giving the investor an idea of what to expect moving forward.
This slide is a mixture of a problem slide and a perspective framer. They are simultaneously trying to explain a specific problem, the broader reason it exists and the wider reason that matters. This is too much for a single slide. A great example of why your problem slide can’t be your first content slide.
Free Notion and Unlimited AI
Thousands of startups use Notion as a connected workspace to create and share docs, take notes, manage projects, and organize knowledge—all in one place. We’re offering 6 months of new Plus plans, including unlimited Notion AI so you can try it all for free! To redeem the Notion for Startups offer:
Submit an application using our custom link and select Beehiiv on the partner list.
Include our partner key, STARTUP4110P67801.
The solution slide looks fine, generally speaking, with no issues with the design or how they try to share the benefits. The issue is that this slide doesn’t directly relate to the problem slide. If you list four bullets on your problem slide, you can’t just have a completely different format for your solution slide. It needs to address those four bullets.
When building a market slide, work your way up, not down. The first number you start with is your current revenues. Then, explain how you can scale up your price and users and how much revenue that will generate. Don’t start from market size and claim you can capture 5% of the market
Learn AI in 5 Minutes a Day
AI Tool Report is one of the fastest-growing and most respected newsletters in the world, with over 550,000 readers from companies like OpenAI, Nvidia, Meta, Microsoft, and more.
Our research team spends hundreds of hours a week summarizing the latest news, and finding you the best opportunities to save time and earn more using AI.
This is a highlight of features if you are going to do this in a specialized industry (in this case, trucking) then you either need to be pitching VCs in that area or be prepared with a demo or another way of helping VCs understand what they are really buying into.
This isn’t a strong business model slide. It might show a flywheel, but there needs to be more clarity on price, pricing models, onboarding points, tension points, etc.
Distribution is crucial to success in startups, especially today when building products is becoming easier. More startups need to include distribution slides to show how they will get their products to customers.
Competitive Advantage slides can be high-risk/high-reward slides as they flatly lay out how you plan to compete. Often, this can expose significant weaknesses in your plan and open you up to questions from VCs, but if done right, it's a critical slide that can help you close deals.
Would you invest based on this deck? |
Ease into investing
Ease being the key word. With automated tool like portfolio rebalancing and dividend reinvestment, Betterment makes investing easy for you, and a total grind for your money.
Are you looking to grow your business? Here is how I can help:
📢 Promote your startup to 2,000+ VCs including investors from a16z, YC, Techstars, Rarebreed, Sequoia and more.
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
📺 Access FundraiseOS, the ultimate fundraising course with video lessons and practical worksheets helping with everything from deciding how much to raise to understanding a term sheet.
💸 Promote your product or service to 100,000+ entrepreneurs.
🌐 Connect with me on LinkedIn or X (formerly Twitter) to get access to new content about startups, fundraising, venture capital and more every day.
Onwards and Upwards,
P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!
|
Get your news where Silicon Valley gets its news 📰
The best investors need the information that matters, fast.
That’s why a lot of them (including investors from a16z, Bessemer, Founders Fund, and Sequoia) trust this free newsletter.
It’s a five minute-read every morning, and it gives readers the information they need ASAP so they can spend less time scrolling and more time doing.
Looking for a job is lonely.
What if you could connect with dozens of local companies who are hiring right now, with just one connection? That’s Express Employment Professionals. One call. One application. And no fees, ever, for job seekers. One connection for endless job opportunities.