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- Why your longterm vision matters...
Why your long-term vision matters...
Read time 1.9 minutes.
I get loads of replies to my emails claiming that my focus on a “startup narrative” is overstated and that what VCs really care about is the founder, what they have done and their story.
Below is a quote from the recent information that came out around FTX during the SBF trial.
As you can see from above, the thing that helped FTX raise billions was that investors loved the vision of the company. In fact, they judged the founder by his vision! For those of you who want a VC to love you, you need to give them a vision of the future that they can fall in love with.
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How can you paint a vision that excites investors?
Imagine what the world will look like if your company is successful. For Slack, there was always talk about how people could save hours of time not going through their emails; this was relatable to 99% of VCs. Facebook had the vision of everyone in the world being connected on one platform. No matter who you were, you could talk to anyone in the world through Facebook.
These companies raise large amounts of VC and have incredible success because they can explain what the world looks like when their product reaches its Total Addressable Market.
So the next time you pitch your company, tell investors why they should be excited about the way the world will look after you succeed; if they like that world, they may give you the funding to make it a new reality.
Do you show investors what the world will look like when your product is widely adopted? |
Are you looking to grow your business? Here is how I can help:
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📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
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Your continued support means a tremendous amount to me. Each person subscribed to this newsletter is trying to improve themselves and their business every day. Always remember that the best goal in life is to make sure every day is better than the last. Keep putting in the work, find the right mentors/advisors, and you will see the results!
Onwards and Upwards,
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