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How To Maximize VC Value
Hey Persuaders!
How To Maximize VC Value
Read time 1.9 minutes
Many founders who do raise venture capital still fail to fully take advantage of the benefits of being venture-backed founders. Today, I want to discuss how to maximize the value you get from VCs already on your cap table.
For those of you who haven’t yet raised VC, this list can also act as a guide towards what resources you should be asking investors for during the fundraising process.
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1) Accountability
Being a startup founder is difficult, and as you become more successful, it becomes even harder with fewer people who can relate to your challenges or effectively hold you accountable for your actions (or lack thereof). Your VC is one of the few people with the level of respect, insight, and familiarity that makes them an effective person who can hold you accountable.
2) Networking
VCs have extensive networks. Their job is to network, building relationships with those above them in the flow of funds and those below them. They are uniquely positioned to provide value to you; failing to leverage these networks is a massive missed opportunity.
3) Advice
If you are close to your VC, you can always ask them for advice. They have seen many companies in your positions before and can provide you with loads of guidance. Furthermore, I’ve seen some founders waste days stressing about investor invites while others get their VCs to help them; the reality is that leaning on your VCs for advice can make the process of building a company much easier.
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Onwards and Upwards,
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