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- ♞ Nailing Your Cover Slide
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Nailing Your Cover Slide
A couple of weeks ago, I wrote about how to instantly improve your competition slide. I had 100+ people reply asking for advice on improving other slides, so over the next few weeks, I will go slide by slide and explain how you can instantly improve each slide in your deck.
Today, we are starting with the cover slide. Founders often overlook this slide because they think it's just about slapping their logo and catchphrase on a slide and then moving on to the “real” pitch.
The problem with this is two-fold:
When you email your deck, the one-liner investors see on the cover slide is often the first insight into your mission, product or problem. If not the first, it’s the most impactful in framing how they approach the deck's start.
When you pitch in person, that first slide often ends up sitting in front of investors longer than any other slide. If you are at a pitch contest, this is even longer. That means this slide has a disproportionate influence on your audience compared to the time spent perfecting it.
Here are some tips on how to immediately improve your cover slide…
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How to improve your cover slide:
Don’t use a marketing slogan - Many founders make the mistake of using the slogan or catchphrase that they might use when marketing or selling
Have a simple design - The slide shouldn’t feel overwhelming or overly complex. When I was pitching, we would have nothing but our logo and one-liner, no images, no names, nothing. That’s not to say you NEED to do it that way, but generally speaking, the simpler, the better.
Your one-liner should be a “pitch.” When you craft your one-liner, think of it as a one-sentence pitch intended to hook investors and get them interested in the company. When crafting the slogan, you want to treat it like you would an elevator pitch.
Do you have a strong one-liner? |
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Onwards and Upwards,
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