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♞ Nailing your Traction

♞ Nailing your Traction

Hey Persuaders!

Liam Gill
September 16, 2024

In partnership with

Nailing your Traction

The traction slide is one that many founders dedicate loads of time to but always feel isn’t sufficient. The reality is that when you have strong metrics, traction is extremely easy to share because you have “traditional” traction. But if you don’t have that type of traction, building an impactful traction slide can be tricky.

Here is how to do it…

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Impact - Focus on the impact that your product has on customers. Share stories about how you solved problems and who you’ve found benefits most from your product. Showing exactly how you help people. These aren’t metrics, but they are still impactful.
Social Proof - Share testimonials and let other people speak for you. Having social proof provides a similar benefit as traditional traction, it’s evidence that the market accepts your product.
Data - Any data you can provide that proves that people want your product will help you. At the lowest end, this can be as simple as polls you take.

Do you have a powerful traction slide?

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Onwards and Upwards,