- Persuade & Raise
- Posts
- ♞ Nod-Along Strategy
In partnership with
Nod-Along Strategy
One of the most basic strategies I always follow when building client decks is the Nod-Along Strategy.
Specifically, I use this when building attention decks, which are designed to be used when you are not pitching alongside them. The most common use is emailing these to investors when trying to get a meeting.
So what is the nod-along strategy, and why do I use it religiously?
Join CX leaders from Clay, Anthropic, and more at Pioneer
AI is fundamentally transforming CX, making perfect experiences possible. But there's no playbook for delivering them.
Join Pioneer on October 7th to explore how CX leaders are redefining what's possible with AI.
You’ll learn how some of the most innovative leaders from Clay, Anthropic, Gamma, and more are transforming their organizations and reinventing their operations.
Plus, you’ll hear from Fin product leaders on their vision for Fin and be the first to see what’s new.
The Nod-Along Strategy is a way of building the first 2-4 slides in your deck so that when reading through it an investors will naturally nod along. The way you do this is by starting on slide 1 with a statement, fact or question that will get the investor to agree with you or bite on your hook. Subsequently over the next 1-3 slights you logically follow on from that initial hook with more statements or questions with the goal being that at the end of the 2-4 slides the investors has nodded along to the point where they either:
Agree that you are solving a significant problem in a massive market.
Agree that you have a solution to a real problem.
This is different from a traditional deck where you spend the first slide telling investors about a problem and the second slide getting investors to buy into your solution to that problem. Instead, we abandon that strategy completely and try to work from the common ground that you feel all investors will have towards the specific point of view that an investor needs to have to back your company. If you can do that without making significant jumps in logic and instead slowly moving them from where they are now to where you need them just by nodding along you can get them to naturally believe in your company without needing to convince them. It’s like a gotcha moment without them needing to feel like you’ve tricked them.
Have you used the Nod-Along Strategy? |
Not All Private Real Estate Is Structured the Same
Lightstone DIRECT gives accredited investors access to select private real estate opportunities alongside the owner/operator. No blind funds. No intermediaries. Just institutional discipline and meaningful alignment.
This communication is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any such offer or solicitation will be made exclusively through the definitive offering documents. All investments involve risk of loss, including the potential loss of principal. Past performance is not a guarantee of future results. Any targeted returns or projections are forward-looking statements, are based on current assumptions, and are not guarantees of future performance. Actual results may differ materially.
Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
