♞ Nui Deck Breakdown

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Today, I want to look at this Seed deck from Nui. It was used to raise $1.4M.

These types of marketing slogans don’t tend to do well with investors. If you are trying to raise from angels, you might have some success, but generally, it is seen as a red flag for investors.

This is awesome! It’s a big problem that everyone understands and can relate to.

This isn’t a solution; it’s a product. This stops the deck from hitting properly.

Another product slide focused on details/features. Not ideal for this stage, still feels like there is a “solution” slide missing.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

This type of social proof is key for a product like this, where skepticism is rampant.

Here they show something unique about their company that competitors might not have.

Would you invest based on this deck?

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