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- Personalization Bias
Personalization Bias
One psychological bias that we all know about is the personalization bias.
People are more likely to pay attention to personalized content over generic content.
Imagine someone is trying to sell you a new house. You open the brochure, and you see a picture of your family in the house, the rooms decorated with your favourite sports team or artwork. Suddenly they’ll have your attention.
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How Can You Use This
When pitching investors, treat the pitch as a two-way conversation. You need to be reading the room and reacting accordingly. Keep the investor engaged.
Try to incorporate demos that investors can use or use personalized examples that the investor can relate to.
This is especially important when sending cold emails. Many people rely on generic cold email templates; instead, make sure to include personalizations that capture attention and get investors to read on.
Investors read thousands of pitches and get even more cold emails. Personalization is a way for you to stand out!
Do you personalize your investor outreach or pitch? |