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- ♞ Pilgrim Soul Deck Breakdown
Today, I want to look at this Seed deck from Pilgrim Soul. It was used to raise $2M.
Right from the start, we can see from the design of the first slide that this is a “lifestyle” brand. I wanted to share this deck because it is a unique deck that attempts to communicate a “visionary” brand.
When building a “visionary” brand, the founder’s story is often front and center. I don’t like this slide. I HATE when founders tell their story instead of the company’s story. I’d be very careful making the pitch about you and not your company.
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This is a great perspective framer to show that this is a high risk/high reward opportunity.
This is a great follow on slide when you have a high potential opportunity to show why the opportunity exists.
Two Forbes 30U30 Founders Transforming Mental Wellness
Forbes 30 Under 30 winners founded Aura to solve the $100B problem - mental wellbeing.
Aura has quickly grown to 8 million users & 100k+ paying subscribers, and attracted investments from legendary Silicon Valley VCs & executives from Spotify, Facebook, and Apple.
Here is where they start with their “visionary” narrative.
For the rest of the deck, click here.
Would you invest based on this deck? |
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Onwards and Upwards,
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