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Pitch Like A Doctor
Read time 0.7 minutes.
One of the industries that nails pitching is medicine. Doctors are some of the best salespeople in the world.
While they benefit from a unique social status and expertise, they also employ a unique pitching tactic that every founder should try to mimic: The Diagnosis.
What is a diagnosis?
When you see the doctor, they don’t immediately try to sell you on any procedure, medicine, etc. Instead, they provide a diagnosis. They look at you and tell you what they recommend that you do. This is very powerful because they are essentially selling you both a problem and a solution to fix something you understand; your poor health.
StartEngine’s $30M Surge — Own a Piece Before June 26
Private markets are having a moment, thanks to companies like StartEngine.
The leading alternative investing platform is helping everyday investors like you access deals once reserved for VCs and insiders, including exposure to private market titans like OpenAI, Databricks, and Perplexity.¹
How’s it going? In Q1 2025, StartEngine pulled off $30M in revenue, its biggest quarter ever (based on unaudited financials).²
But StartEngine isn’t just a middleman. The company earns 20% carried interest on select pre-IPO offerings, unlocking value for shareholders when these deals succeed.³
How can you tap into this diversification play? By investing in StartEngine.
StartEngine has crowdfunded $85M+ to date, and you can join 45K+ shareholders before the company’s current round closes on June 26.
Reg A+ via StartEngine Crowdfunding, Inc. No BD/intermediary involved. Investment is speculative, illiquid & high risk. See OC and Risks on page.
How can you mimic this?
Founders should think of themselves as doctors for society. Your role is to find problems in society and heal them.
How does this impact your pitch? Everyone understands significant social issues like loneliness, mental health, physical health, misinformation, access to opportunity, equality, etc. Your company should diagnose why there are issues in these widely understood social problems, theories, and trends and sell a solution.
For example, I recently worked with a company making education more engaging for students.
Their old pitch: Half of students are disengaged; we help students become more engaged.
Their new pitch: The U.S. education system is broken; this is because most students don’t feel classes prepare them for the real world, making them disengaged and uninterested; we have the solution.
This small change is very impactful. Now their old “problem” is diagnosing a wider social issue that everyone can understand. Their pitch will resonate with more people, and their solution isn’t solving a problem nobody cares about; it’s solving a massive social issue.
Do you pitch your company as a diagnosis and solution for a larger social issue? |
A New Chapter in Home Construction
And it has 40,000+ investors excited about BOXABL. Their houses fold up and deliver, then set up in hours. How? They brought assembly-line manufacturing to housing, rolling new homes off the line in ~4 hours. Now, BOXABL’s preparing for Phase 2, combining modules into larger homes and apartments – and until 6/24, you can join.
*This is a paid advertisement for Boxabl’s Regulation A offering. Please read the offering circular at https://invest.boxabl.com/#circular
Onwards and Upwards,
