- Persuade & Raise
- Posts
- ♞ Pitching Pepsi
In partnership with
Pitching Pepsi
A common situation that I see many founders in is pitching an alternative to an existing product. The idea of “Pitching Pepsi” is one that anyone in this position needs to understand. It is fundamentally different pitching an alternative to an existing recognized product than pitching a completely new product.
 | Raise Venture Capital in 2024 Don’t fall behind in the fight for venture funding! |
The key to pitching Pepsi is two-fold:
Benefit from Coke's existence—The fact that Coke exists and has billions of fans can be spun as a positive for you. It is proof of product/market fit and shows that a massive group of people are interested in building a similar product.
Differentiate yourself from Coke - You must show how you are different or better. Why will you be able to beat Coke? It’s great that there is a market waiting for you, but if you can’t win in the market, then you won’t succeed.
Do you know how to pitch an alternative to existing products? |
Intercom for Startups
Join Intercom’s Early Stage Program to receive a 90% discount.
Get a direct line to your customers. Try the only complete AI-first customer service solution.
Are you looking to grow your business? Here is how I can help:
📢 Promote your startup to 2,000+ VCs including investors from a16z, YC, Techstars, Rarebreed, Sequoia and more.
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
📺 Access FundraiseOS, the ultimate fundraising course with video lessons and practical worksheets helping with everything from deciding how much to raise to understanding a term sheet.
💸 Promote your product or service to 100,000+ entrepreneurs.
🌐 Connect with me on LinkedIn or X (formerly Twitter) to get access to new content about startups, fundraising, venture capital and more every day.
Onwards and Upwards,
|
|
