- Persuade & Raise
- Posts
- Pitching in a Virtual World
Pitching in a Virtual World
Read time 1.8 minutes.
Earlier this week, I was working with a client who has a few meetings lined up, mostly virtual. This brought about an interesting question: What needs to change when I pitch remotely?
The truth is nothing.
The best pitchers do a few specific things:
Make the pitch feel like a conversation.
Don’t rely on the deck for information (it’s a roadmap that doesn’t contain anything vital).
React to the listener and adjust their pitch.
All of these can still be done remotely, and, in fact, in a digital pitch, having the ability to make it feel less like a presentation and more like a conversation will be a key part of maintaining attention; this is the real key.
The biggest difference between a pitch in person and virtually is that it’s easier to zone out. How can we prevent this?
 | Ensure compliance for your startup. Do you have questions about SOC 2, ISO 27001, HIPAA, or other security and privacy frameworks? Wondering if, when, and how to achieve compliance (as painlessly as possible)? |
Aside from nailing the basics above, one key strategy that you should use when pitching virtually more than when you are in person is asking engaging questions.
Ask Questions → By asking questions, you force them to pay attention and to interact with you and your content. This gives you a better chance to maintain their attention.
Another strategy that you should use is making the pitch interactive, often made easiest by using a virtual demo.
Interactive Activities → Treat the investor like a kid. You need to keep their brain occupied; give them a demo to play with, a short video (under 30 seconds) to watch, a game to play. Anything that will get their brain going. Think of an online pitch like being on TikTok; every 15-60 seconds, you need to give them another reason to keep listening. This is true in person but even more so online.
Do you have more pitches in person or virtually? |
Do you want a chance to be featured across my newsletter network, reaching over 5,000 investors and 90,000 subscribers for free?
Tweet @LawyerLiam with a review of this newsletter or, better yet, share how you are implementing what I share to benefit your business!
Onwards and Upwards,
P.S. Are you ready to take the next step in raising venture capital for your company? If so, you can book a 1:1 strategy call with me to help get you going in the right direction!
PPS If you are not already, follow me on Twitter, where I share tips and tricks for fundraising daily.
|
