Reframing your perspective on fundraising

Consider the opportunity cost
Read time 2.0 minutes.

Why Some Founders Raise Quickly (and Others Don’t)

Founders often think fundraising is a referendum on the strength of their idea. If an investor passes, the conclusion is: “They didn’t get it.” But that’s rarely the truth.

Here’s the reality: fundraising isn’t just about the product or the market. It’s about trust. It’s about whether the investor believes you are the person to scale this business, and whether backing you is the best use of their capital compared to all the other opportunities in front of them.

That’s why many founders burn energy trying to “convert the maybes.” But the fastest fundraisers do something different: they filter early. They don’t spend hours convincing someone of the market’s potential. They focus on investors who already believe in the space and then prove that their team is the one to dominate it.

If you’re raising at the seed stage, don’t waste your time debating the market with skeptics. Instead:

• Identify investors who already buy into your category.

• Position yourself as the team to win it.

• Stop trying to drag “maybes” across the line.

Momentum builds faster when you’re not busy chasing the wrong people.

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Onwards and Upwards,

Liam Gill

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