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I don’t like the one-liner used here. When you say something like “twitch for educators,” you are leaving a lot up to interpretation. You lose control of the framing of your company. To me, Twitch is primarily a live streaming platform, so if this isn’t teachers' live streaming classes, then I’m immediately confused in the first few slides of the deck. From the image, it also looks nothing like Twitch, so just on this slide alone, I’m starting to get confused about what is being pitched. There is a place for “X for Y” type pitches, but it is very limited. A good example of where it works is Turo as “Airbnb for Cars,” but you need to really have no room for misinterpretation if you are using this style of one-liner.

We immediately skip over any problem/solution to proceed to the product slide. I don’t even know what the company is or why it exists, and I’m being shown how to make an account. This is not the place for this type of slide.

This is a decent perspective framer that should be featured as the second slide in the deck. The fact that it’s a tweet, however, makes no sense. It adds all the complexity of the marketing materials under the primary quote. Then it doesn’t even try to leverage the advantage of using a tweet, which would be to show likes, retweets, etc. and communicate social proof.

Again, they are using comparisons that don’t make sense to me. From a personal perspective, it alienates me from the company by making it appear as if we aren’t thinking similarly.

Another quote here is overkill. I still don’t understand what you are building or why, and I’ve been hit with two quotes, two comparisons to three companies and a product onboarding.

I don’t know what you are, so I can’t understand what makes you different from others. The lesson here is really that you should never skip the problem/solution. It makes it extremely difficult to build a deck.

Still the same issue…

This isn’t necessary at this stage; we don’t have the basics, but we are talking about marketing. What is the market you are targeting? That should always come first. Think of your deck as a story. It makes logical sense to say, “this is who we are targeting and this is how we will reach them.” It makes no sense to say “this is how we will reach them and this is who we are targeting”.

This should have been earlier in the deck to provide some proof of traction. If I were them, I’d also have used a different graph format, where this looks more exponential than linear.

Working your way down from a 2.6 billion-person market will not mean anything. They should be explaining who the 51,000 users they have are, why they are using and how many more similar people there are.

This is good and simple.

Again doesn’t mean much

This is a better graph than the previous one. It shows that growth much more clearly.

The first bullet is that he funded his time at university, which is entirely irrelevant to an investment decision; it immediately made me question his competency before reading his more impressive bullets. The problem is that the first impression sticks.

I like what they are doing here, showcasing past rounds, who participated, and what they accomplished with the funds. Shows the company's growth and provides a track record.

Again, like this decision to tell the story based on past rounds.

I like this slide as well, you always raise based on milestones and they are clearly communicating theirs. My biggest red flag here is that they have raised over $1M (in USD), and they still don’t have video on a platform they pitched as “Twitch for educators”.

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Liam Gill

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