- Persuade & Raise
- Posts
- Sending Cold Emails
Sending Cold Emails
Read time 0.7 minutes.
One part of the founder experience we all hate but must go through is sending cold emails.
The key to an excellent cold email is all in the subject.
As much as people talk, share advice about the content of a cold email. Bad content gets a reply 2-5% of the time, while great content gets a response 20-25% of the time.
The real difference maker is the subject. Bad subjects get opened 1-2% of the time. Good subjects get opened 70%+ of the time.
So focus on nailing the subject for a 35x improvement, not the content (at least for now) with its 5x improvement.
 | Invest just like the ultra-wealthy by diversifying your portfolio with real assets like wine & spirits. Vint provides investment opportunities via qualified offerings pursuant to REG-A+. Their team of experts combine decades of experience and quantitative models to build offerings of assets with a track record of performance.* |
What is a killer subject?
You need four key elements:
Use the investor’s name
Use an eye-catching number
Use a call to action
Use a power word
Example: “Liam, join us in beating Apple’s Vision Pro to capture a $300B market”
Do you send cold emails when raising? |
Do you want a chance to be featured across my newsletter network, reaching over 5,000 investors and 90,000 subscribers for free?
Tweet @LawyerLiam with a review of this newsletter or, better yet, share how you are implementing what I share to benefit your business!
Onwards and Upwards,
P.S. Are you ready to take the next step in raising venture capital for your company? If so, you can book a 1:1 strategy call with me to help get you going in the right direction!
P.P.S If you aren’t already, follow me on Twitter, where I share tips and tricks for fundraising daily.
*Investment Involves Risk. Vist vint.co/disclaimer for more information
Newsletter sponsored by
