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- ♞ Smarthost Deck Breakdown
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Today, we will look at a Pre-Seed deck from Smarthost used to raise $118k.
This is a brilliant first slide that includes the basics (name, logo and one-liner) while also having some social proof to help provide more authority to the founder before jumping into the pitch.
I don’t like that this was labelled “vision,” but otherwise, it’s a good perspective framer that provides the framework within which the pitch will occur. This specific style of perspective framer is like a movie that shows the ending at the start, it helps you see where the pitch is going to keep you in track as the listener.
Having a clear plan of how big your total market is and how you will scale up is crucial for investors to believe your market data. I would have preferred that they go deeper here but overall they followed that strategy by outlining a plan to start with a small market and grow from there.
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The titles remain an issue. The 4th slide can’t be your “intro” slide. This is just an extension of their market slide, explaining why they chose the vacation rental market as their entry point.
This is a standard problem slide using the rule of threes to outline three specific problems that the investor can remember.
They have a complementary solution slide with a matching solution for each problem. I would have preferred a design that makes that more obvious but overall this is well executed.
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Onwards and Upwards,
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