♞ SocialBlu Deck Breakdown

Today, we will look at a subscriber’s deck that was sent to me.

Want to get your deck reviewed? For $49.99 I will review your deck in the newsletter. Reply now to get a review and have your company shared with 25,000+ subscribers (including hundreds of VCs).

Not having your company name front and center on the cover slide is a silly mistake. This is especially true when you have the copyright notice at the bottom of the newsletter because that can create additional uncertainty for investors. Is that the company name or the brand? Do you have a dba? You are creating so much unnecessary uncertainty here for no benefit.

I like this split problem and solution slide; we’ve seen it before a few times, and when done well, it can really be effective. In this case, it’s especially effective because the problems are so simple and straightforward that you can actually name solutions for their immediately without needing any significant explanation.

Another simple slide here, but the product again is very straightforward and easy to understand, so I don’t mind it. The only criticism would be that they don’t dive further into who they are building for.

Land Bigger Clients Without the Compliance Headache

Your dream customer just asked for SOC 2.
Don’t lose the deal.
Delve gets you compliant in just 15 hours — not 6 months.
Our AI agents and security experts handle everything.
Used by startups unlocking $500k+ in new revenue.
Getting compliant in days >>> quarters. Book a 30-minute demo to get started.

👉 Get $1,000 off using code ELITE1k + Free AirPods Pro when you get compliant.

Another strong comparison slide, as someone who uses some of those “other tools,” this helps me to instantly see the value of what they are building. I assume many VCs are familiar with these tools as they use socials to build their own brands and raise their funds.

This slide should have been earlier so that we can really understand the product and the alternatives through the lens of the people who will be using this software.

I don’t like this. Price should never be your #1 differentiator when you are selling software. Someone can always come along and sell it cheaper, so its not sustainable as the only value proposition. There is also no comparison between these things and the subscription. I won’t stop buying Starbucks since I have a social media management tool. Also, who is ordering Domino’s daily?

This is a great way of demonstrating traction in a manner that is easy for investors to digest and connect with.

More solid traction to demonstrate.

Simple to the point and extremely impressive.

Again, very simple but straightforward and easy to understand. This is a great recipe for a deck and shows that when you have traction and figures that sell themselves the best thing you can do is get out of your own way and let them speak for themselves.

Are you looking to grow your business? Here is how I can help:

📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,

Liam Gill

P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!