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How to balance storytelling and data in your deck.
One of the most significant challenges founder face when building their deck is balancing storytelling and data in their pitches. Many founders believe that they need to have “storytelling” and “data” slides and that there needs to be some specific combination or order of those slides to optimize the ability to raise funds.
The reality is that there isn’t a need to balance data and storytelling, the skill that needs to be acquired is how to use data as part of your storytelling. Here are some tips on how to do that…
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Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.
Leave out bad numbers. If you have figures that don’t fit your narrative or make the company look bad, you shouldn’t feel bad about leaving them off the deck. There are key figures that need to be in the deck (market size, price, funds raise, round size, etc.) but there are loads of other figures that founders pack into their deck that can be left off. Be prepared with the figures when you get asked questions, but don’t feel the need to put them into the deck.
Use data to back up your story. If talking about the incredible potential of your company, then mention the market size. If talking about how badly your product is needed in the market, talk about the number of customers you’ve acquired and how quickly. Learn to use key datapoints in the right parts of your deck where they make what might otherwise seem like a “fantasy” story and ground it in reality.
Don’t overdo it. Most founders make the mistake of putting too much data and storytelling into their deck. When you overload someone’s mind, it tends to shut off. This is the worst possible situation when pitching. You want people open-minded, not close-minded, when you pitch. Keep it simple.
Do you use data to enhance your story? |
The smartphone story isn’t over yet…
Uber did it to taxis, Airbnb to hotels, & now Mode is doing it to the $500B smartphone industry.
They’ve turned smartphones from an expense into an income stream - don’t miss your chance to invest.
*Mode Mobile recently received their ticker reservation with Nasdaq ($MODE), indicating an intent to IPO in the next 24 months. An intent to IPO is no guarantee that an actual IPO will occur.
*The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period.
*Please read the offering circular and related risks at invest.modemobile.com.
Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
