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- Should you be talking to VCs?
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Should you be talking to VCs?
Read time 1.9 minutes
Founders don’t often understand when they should start talking to investors. Many believe they need to hit specific metrics before they begin conversations, but that couldn’t be further from the truth.
In reality, you should be having conversations as soon as possible. Investors buy into stories, and the longer they get to see your story and track your progress, the more likely you will be successful.
What can you use as a way/reason to reach out to investors?
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1) Social Media
Leveraging Twitter and LinkedIn, you can get your ideas and products before VCs. Allowing them to “discover” you in this way will open up a conversation naturally and allow you to get to know VCs without asking for money or placing any pressure/obligations on the conversations.
2) Blog/Whitepaper
Writing a blog or whitepaper and sharing it with investors is a great way to get the conversation about your idea/vision going without asking for money. This allows investors to track you from ideation to launch and beyond.
3) Product Hunt/Launch
Sharing your launch with VCs is another way to open the conversation without asking for money. That is the key here is to start conversations as soon as possible without placing obligations while having a “reason” to reach out.
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