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- ♞ Understand the Brain for Better Pitching Part 2/3
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Understand the Brain for Better Pitching
There are three parts of the brain:
Survival
Social
Logical
The best fundraisers know how to talk to each part of the brain.
To successfully pitch repeatedly, you need each pitch to convince each part of the brain to be in order. First, convince the survival brain, then the social, then the logical.
Today, we are talking about the social brain; in the last issue, we discussed the survival brain, and in the next issue, we will discuss the logical brain.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
What is the Social Brain?
One of our most basic instincts is to organize ourselves into a hierarchy. You see it, everyone from high school to retirement homes.
Studies show that before even talking to anyone, a group of 10 strangers walking into a room can sort themselves into a social hierarchy with nearly 90% accuracy. (This is why your parents told you to dress well).
How to Trick the Social Brain
When you go to pitch, you NEED to establish high status.
We listen to people with higher social status than us, and we ignore those with lower social status.
If you don't already have social status, try these tricks for short-term status:
Tell a Joke
Do Something Unexpected
Set the Agenda
Change the Topic To Your Niche of Expertise
We listen to people with higher social status. You might not naturally have high status, but with the right strategies, you can dominate a room long enough to have your opinions and ideas heard and respected.
Do you know how to trick the social brain? |
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Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
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