♞ Understanding your objective when pitching

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Understanding your objective when pitching

One of the most common pieces of feedback I give founders when they send me their pitch decks is that it sounds like it was written for marketing, not investing.

This is a key distinction that I feel many founders get wrong. The reality is that there are three types of “pitches” that you will need to give as a founder:

1. Marketing - This is when you try to get people to buy from you or get other companies to partner with you.

2. Investing - When you are trying to raise capital for your company by selling equity (or equivalents).

3. Hiring - When you are trying to convince people to join your team.

Here are a few types to ensure you deliver the right pitch to the right audience.

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1. Marketing - When you are trying to sell, you need to highlight: (i) problem/solution, (ii) features, (iii) customer experiences. These are what get people to buy or partner with you.

2. Investing - With investors, you should be focusing on everything we regularly talk about in the newsletters, but specifically the focus should be around: (i) market gap, (ii) unique perspective, (iii) execution ability. If this isn’t the core of your deck, then you aren’t properly targeting investors.

3. Hiring - You should be focused on (i) mission, (ii) funding/money, (iii) culture.

Big Tech Has Spent Billions Acquiring AI Smart Home Startups

The pattern is clear: when innovative companies successfully integrate AI into everyday products, tech giants pay billions to acquire them.

Google paid $3.2B for Nest.
Amazon spent $1.2B on Ring.
Generac spent $770M on EcoBee.

Now, a new AI-powered smart home company is following their exact path to acquisition—but is still available to everyday investors at just $1.90 per share.

With proprietary technology that connects window coverings to all major AI ecosystems, this startup has achieved what big tech wants most: seamless AI integration into daily home life.

Over 10 patents, 200% year-over-year growth, and a forecast to 5x revenue this year — this company is moving fast to seize the smart home opportunity.

The acquisition pattern is predictable. The opportunity to get in before it happens is not.

INVEST BEFORE BIG TECH MAKES THEIR MOVE

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Are you looking to grow your business? Here is how I can help:

📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,

Liam Gill