- Persuade & Raise
- Posts
- ♞ Using Data in Your Pitch
Using Data in Your Pitch
A common mistake that I see when reviewing pitches is an overreliance or lack of data in the pitch. From my experience, founders either fill their decks with numbers and figures hoping to persuade an investor, or they rely only on storytelling and potential, ignoring the data or using it in a highly superficial manner.
Today we are going to discuss exactly when and how you should use data when pitching.
 | Raise Venture Capital in 2024 Don’t fall behind in the fight for venture funding! |
Don’t build your pitch around data - When you build your pitch around data you start to give a transactional pitch. In my experience, this type of pitch CAN raise your investment, but that investment tends to come from investors who rely on data/figures to make their investment decisions. This often is bad for founders as the time when you need investors most is when the data/figures don’t make sense. That’s when you need their money, advice, and support. These investors will keep supporting you when times are good and ditch you when times are bad. You don’t want a transactional relationship with your investors (at least not your earliest investors).
Build your pitch around a story - You want your pitch to be telling a story. The story of a problem that impacts many people causes them great pain and how your solution can relieve that pain. This is the core of your pitch, anything else at the heart of your pitch and you won’t maximize the value you receive from investors.
Use data to support your story - Data should be used to ground your story in reality. It’s great to talk about changing the world, but for investors to believe you, they need to see real evidence of what you are doing. Data is a great way to provide that evidence and ground your story in reality.
Do you use data when pitching? |
Seeking impartial news? Meet 1440.
Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience.
Are you looking to grow your business? Here is how I can help:
📢 Promote your startup to 2,000+ VCs including investors from a16z, YC, Techstars, Rarebreed, Sequoia and more.
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
📺 Access FundraiseOS, the ultimate fundraising course with video lessons and practical worksheets helping with everything from deciding how much to raise to understanding a term sheet.
💸 Promote your product or service to 100,000+ entrepreneurs.
🌐 Connect with me on LinkedIn or X (formerly Twitter) to get access to new content about startups, fundraising, venture capital and more every day.
Onwards and Upwards,
|
|
