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- ♞ Using Repetition
One of the easiest tricks to emphasize a point is to use repetition. If you go back and watch Steve Jobs’ iPhone pitch, he nails this, even spending nearly 1 minute repeating the same three features he wanted to highlight in the new phone. When I think of the original iPhone, those three things come to mind today. I’ve watched him repeat those features so many times that they are ingrained in my brain and define the phone.
When you are pitching, you have the opportunity to do the same. While most people nervously rush through their pitch, if you can remain cool, calm, and collected and pause at the right moments to repeat key points and features, not only will you come across more professionally, but those points and features will stick with the investors.
Let’s take a look at a few ways to effectively do this…
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Repeating the problem - “In the last hour, in the US alone, there have been 181 car accidents, killing 5 people. 181 accidents. 5 people dead. 5 families who’ve lost their loved one in the last hour. 181 accidents. 5 dead.” This is an example of how you can use repetition when sharing the problem to drill home the depth and importance of the problem; by repeating key stats, you help share the scale of the issue in a way that sticks with investors.
Repeating features - “ Our course will teach founders to pitch, negotiate and raise. Pitch their company to investors, negotiate deals and raise capital. One course, one month, then they can pitch, negotiate and raise.” This is highly effective at communicating the features of the product; any investor will leave the meeting knowing, at the very least, that this course will team people to “pitch, negotiate, raise”.
There are many other ways to use repetition, but it’s also something you can’t overdo. Limiting it to these two scenarios where it is most effective is often the best course of action for founders.
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